STD SMS & Data Rates apply which means if you currently pay for TEXT messages you send: these that you send to 72727 will also count as TEXT messages. If like most folks you have unlimited Text's you will not see any additional cost for anything. You will probably receive up to 5 addtl. weekly Newsletter msg per month. Anytime you change your mind just TEXT STOP to 72727 and you will immediately be unsubscribed. No matter what you will still receive the good old Email version of the Newsletter.